LA GUIDA DEFINITIVA A PUBBLICITà IN APP

A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.The advertisers involved Per mezzo di RTB use programmatic advertising to improve the efficiency of their campaigns. RTB is therefore programmatic by nature, as the bidd